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Endura Clothing And Accessories

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Endura Clothing And Accessories

Endura has been around for a long time now, and with good reason. Their products are well designed, great quality and superb value money. Throw in the fact that they win countless awards in magazine tests and you're onto a winner.
We stock Endura at Twelve50 Bikes, mainly because it's kit we used to spend our hard earned cash on, long before we opened a shop. We figured that if it was tough enough to endure our abuse, and the value was there to satisfy our shallow pockets, it's certainly good enough for the shop!
Endura Ltd was founded in Edinburgh, Scotland in 1992 by a keen club cyclist (Jim McFarlane) after his return to Scotland from a 14 month stay in Sydney. Whilst living in Australia Jim had been entering the cycle portion of team triathlon events and, at one such event, had his kit stolen causing him to have to browse for a complete set of replacement kit. After a great deal of disappointment as to what was on offer he decided that upon his return to Scotland he would attempt to produce cycle clothing that was focussed on function and longevity without cutting corners on material and construction and this is the enduring ethos that still permeates throughout Endura today.